The Digital Marketing KPI Dashboard in Excel is a comprehensive tool designed to help businesses monitor, analyze, and manage their marketing performance efficiently. This ready-to-use template simplifies KPI tracking, offering real-time insights and comparison of key metrics across campaigns.
Key Features of the Digital Marketing KPI Dashboard
Home Sheet:
Acts as an index with six buttons for easy navigation to various sections.
Dashboard Sheet Tab:
Displays MTD and YTD performance, comparing actual vs target, and previous year data with conditional formatting indicators (up/down arrows).
KPI Trend Sheet Tab:
KPI Trend SheetProvides dynamic trend analysis for individual KPIs, showing performance types, definitions, and comparison charts.
Actual Numbers Input Sheet:
Actual Numbers InputInput MTD and YTD data easily, with month selection controlled by cell E1.
Target Sheet Tab:
Enter monthly and yearly target values to measure progress against set goals.
Previous Year Number Sheet Tab:
Compare historical performance by entering previous year’s data.
KPI Definition Sheet Tab:
Maintain clear definitions and formulas for all KPIs, ensuring consistency and understanding across the team.
This paid Excel template offers a powerful way to drive marketing success with easy-to-use sheets, visual indicators, and actionable insights.
