Harness the power of precise data management and insightful analytics with our Influencer Engagement KPI Dashboard in Excel. This meticulously crafted tool is designed for marketers and brands aiming to optimize their influencer campaigns through detailed performance metrics.
Key Features of the Influencer Engagement KPI Dashboard:
Home Sheet:
- Acts as a central hub with quick navigation buttons, allowing users to effortlessly switch between different data sheets.
Dashboard Sheet Tab:
- The core of the dashboard displays a comprehensive view of MTD and YTD actuals, targets, and previous year’s data with dynamic conditional formatting to visually represent performance variations.
KPI Trend Sheet Tab:
- Enables detailed tracking of specific KPIs through selectable dropdown menus, displaying trends and variances in a clear, graphical format.
Actual Numbers Input Sheet:
- A dedicated space to enter actual performance data, with customizable month settings to keep your metrics up-to-date.
Target and Previous Year Number Sheets:
- Set and compare targets against past performance to gauge campaign success and areas for improvement.
KPI Definition Sheet Tab:
- Provides detailed descriptions of each KPI, including group, unit, calculation formulas, and operational definitions, ensuring all users are aligned on metric meanings.
