The Keyword Performance KPI Dashboard in Excel is a ready-to-use, fully automated template designed to track and analyze the performance of your SEO keywords. This powerful tool helps you monitor key metrics, compare actual performance against targets, and visualize trends through interactive charts, ensuring data-driven decision-making for your SEO strategy.
Key Features of the KPI Dashboard
Home Sheet:
- Acts as an index page with quick navigation buttons to access different sheets.
Dashboard Sheet:
- Displays all Keyword Performance KPIs in a structured format.
- Dynamic month selection (via drop-down in D3) to update metrics instantly.
- MTD & YTD analysis with actual, target, and previous year comparisons.
- Conditional formatting arrows to indicate performance trends.
KPI Trend Sheet:
- Allows selection of specific KPIs for detailed trend analysis.
- Displays KPI type, formula, and definition for quick reference.
- MTD and YTD trend charts for visual performance tracking.
Actual Numbers Input Sheet:
- Enables users to input MTD and YTD actual values for each month.
- Supports customization of the reporting period (changeable from E1).
Target Sheet:
- Stores monthly and yearly target values for each KPI.
Previous Year Data Sheet:
- Maintains previous year’s numbers for accurate performance comparison.
KPI Definition Sheet:
- Houses KPI names, groups, units, formulas, and definitions for easy reference.
