Unlock the full potential of market analysis with our “Market Research KPI Dashboard in Excel.” This meticulously designed dashboard offers a comprehensive platform to monitor and analyze market research KPIs efficiently, helping you make data-driven decisions that propel your business forward Market Research KPI Dashboard.
Key Features of the Market Research KPI Dashboard in Excel:
Home Sheet:
- Navigate effortlessly through the dashboard with a user-friendly home sheet that includes quick-access buttons to each of the seven key worksheets.
Dashboard Sheet Tab:
- At the heart of our dashboard, this tab displays dynamic, month-specific KPI data. Select a month from the dropdown to view updates for MTD Actual, Target, Previous Year data, plus insightful comparisons like Target vs. Actual and PY vs. Actual, enhanced with conditional formatting arrows.
KPI Trend Sheet Tab:
- Dive deep into individual KPI analyses by selecting from a dropdown menu. This tab details the KPI group, unit, type (whether lower or higher values are better), and precise definitions, accompanied by trend charts for a clearer monthly and yearly performance overview.
Actual Numbers Input Sheet:
- Input actual figures for the year and month, making data management straightforward and centralized.
Target Sheet Tab:
- Set monthly and yearly targets for each KPI, providing a benchmark for performance assessment.
Previous Year Number Sheet Tab:
- Facilitate year-over-year performance comparison by entering data for the previous year, mirroring the current year’s structure.
KPI Definition Sheet Tab:
- Define and clarify each KPI with entries for name, group, unit, formula, and a thorough description, ensuring all users grasp the metrics’ implications.
