Unlock the full potential of your PPC campaigns with our comprehensive PPC Campaign KPI Dashboard in Excel. This ready-to-use template is designed to streamline your campaign monitoring, providing you with instant insights into performance metrics that matter the most. Enhance your decision-making with data-driven clarity and precision.
Key Features of the PPC Campaign KPI Dashboard
Home Sheet with Quick Navigation:
- Navigate effortlessly across the dashboard with six dedicated buttons that link directly to each respective worksheet.
Comprehensive Dashboard Sheet:
- Easily select any month from a dropdown menu to display updated metrics across the dashboard. Track and compare MTD and YTD Actuals, Targets, and Previous Year figures, enriched with visual conditional formatting arrows to highlight performance trends.
Dynamic KPI Trend Analysis:
- Choose from a dropdown menu to view detailed metrics for specific KPIs, including their group, unit, and performance type (e.g., “Lower the Better” or “Upper the Better”). Visualize trends with MTD and YTD charts, comparing Actuals, Targets, and Previous Year data.
Actual Numbers and Target Input Sheets:
- Input and adjust actual numbers and targets for specific KPIs with ease, ensuring your data remains current and reflective of any campaign changes.
Previous Year and KPI Definition Sheets:
- Maintain historical data for year-over-year comparisons and define detailed attributes of each KPI, including their formulae and operational definitions, fostering better understanding and consistency across campaign assessments.
